Your Offer Path
Removes: "I have nothing worth offering."
This track is for a specific person. Put someone in front of you and you can coach them; you have watched it work. What you don't know is how to get them in front of you. You have tried to write the offer and it comes out generic, so you conclude you have nothing worth offering. You do. What you don't have yet is a path clear enough that offering becomes describing it.
May You Offer, where this comes from, was built for one person. They were in a vulnerable place, and they were not offering anything, and the reason they gave was that they did not like anything they had to offer. From where I sat they had a great deal to offer. The block was never the having. It was the offering. So I asked them to offer 108 times in a month, and I did it with them.
Two conditions before you start.
First: everything you write on these pages gets offered. Not reflected on; said, out loud, to real people, 108 times, in Launch Pad. I have watched too many people finish this work beautifully and never say a word of it to anyone, so this program gives you no way out of it. Write accordingly. No unclaimed positivity, no "I help people feel better." Write what you can say to a stranger and stand behind.
Second: you have to walk it. Plenty of people can tell others what to do while being miserable in their own lives. If you are not living the path you are about to describe, one of two things happens: you quietly stop talking about it, or it comes back to bite you. Page 2 is about this, and it is not optional.
An offer is an invitation to walk a path you have walked yourself. The work is on the path first. And "path" means three things here, which I used to switch between without saying so. The four pages walk them in order; do them in order.
Path means three things here
The character is 道 (do, tao): the way. In business it means three different things, and each one has its own practice.
(i) Your client's path out of their suffering
This is the road someone walks from where they hurt to where they don't. It exists whether or not you have a product. The practice for this sense is a diagnosis: you name their suffering, its origin, what ends it, and what they have to keep doing. That is page 1.
(ii) Your own daily walk of it
You walk the same road, today, in your own life. Not "I know about this road"; you are on it. An AA counselor should not be drinking. The practice for this sense is a daily act: one voluntary, challenging, humanly possible thing you do every day. Page 2.
(iii) The product ladder
The things someone can pick up as they walk: the free thing at the door (the entryway), the paid containers they walk with you (the walk), and what they keep doing once they are done paying you and done learning from you (graduation). The practice for this sense is three rungs with prices. Page 3.
Here is where students get lost. You start writing a product (sense iii) before you have diagnosed the suffering (sense i), so the product has no reason to exist. Or you diagnose beautifully, but you are not walking it (sense ii), so every offer comes out as performance and you burn out. Or you are walking it and you understand it, but you never turned that into three things with prices, so people meet you and leave because there is nothing to pick up, and nothing to carry on with. When the three senses blur, the whole thing feels vague, and you conclude you have nothing to offer. You don't have nothing. You have three jobs stacked on top of each other. We do them one at a time.
The four pages
- The diagnostic: Four Noble Truths of business (sense i)
- Your own walk: thinking vs. actual (sense ii)
- From diagnosis to ladder: entryway, the walk, graduation (sense iii)
- Product vs. offer, and when an offer is complete
Next: start with the diagnostic. Back: The Streaming Money Mindset.